Booking Through Thursday is a weekly bookish meme about (mostly) books and reading.
To the first, it's clearly my mood which determines if I pick up my next paranormal/fantasy book or if I sidestep with a real life story. Once my mood chose, I mostly just go by cover, sometimes by summary, and sometimes I just pick it "because it's been sitting on my pile way too long" ;). A book simply has to appeal to me in the moment I pick up something new.
As for new authors: recommendations. Since I started blogging, this really hasn't been an issue with so many fellow bloggers praising novels by so many authors I haven't even heard of before. Plus, I generally like giving new, debuting authors a chance to impress me. And I think that as a fan in some 20 years it'd be nice to say, "Hey, I've been a fan of this author/series since day one and read every single book by him/her." Don't you think so, too?